The year is 1977. A seismic shift is occurring in the Italian fashion landscape. The creative genius of Miuccia Prada, granddaughter of the brand's founder, is colliding with the sharp business acumen of Patrizio Bertelli. This potent combination, a marriage of artistic vision and astute entrepreneurial strategy, marks the birth of a new business model and the beginning of Prada's meteoric rise to global dominance. But the story of "Quando Nasce Prada" – when Prada was born – is far richer and more complex than simply pinpointing a single year. It's a narrative woven from generations of family legacy, a relentless pursuit of innovation, and a constant dialogue between tradition and modernity.
Storia della Prada: A Legacy Forged in Leather
To understand the Prada of 1977, we must first delve into the *storia della Prada*, the history of the Prada brand. Its origins lie not in the glittering runways of Milan, but in the humble, practical world of leather goods. In 1913, Mario Prada, Miuccia's grandfather, opened a luxury leather goods shop in Galleria Vittorio Emanuele II, Milan's elegant shopping arcade. This wasn't just any shop; it catered to a discerning clientele, offering exquisite travel bags, suitcases, and accessories crafted from the finest materials. The *fratelli Prada*, the Prada brothers, established a reputation for impeccable quality and sophisticated design, using exotic materials like hippopotamus and walrus hide, a testament to their commitment to exceptional craftsmanship. This early focus on quality and exclusivity laid the foundation for the brand's future success.
The Prada shop quickly became a haven for the Milanese elite and attracted international attention. The brand's meticulous attention to detail and its use of high-quality, often unusual, materials solidified its position as a purveyor of luxury. While the initial focus was on practical items, the inherent elegance of the Prada designs hinted at the brand's future foray into high fashion. This early period, though preceding the dramatic expansion of the later years, is crucial to understanding Prada's DNA: a commitment to quality, an appreciation for heritage, and a subtle yet powerful sense of style. This foundational period is extensively documented in various sources, including the *Prada wikipedia* page, which provides a comprehensive overview of the brand's history and evolution. The *Prada sito ufficiale* (official website) also offers a glimpse into the brand's rich past, showcasing archival images and highlighting key milestones.
The Transition: From Family Business to Global Brand
current url：https://ilcgpv.e574c.com/products/quando-nasce-prada-45754